Successful print production is achieved through an effective
combination of quality, meeting deadlines, and efficiency. On the
other hand, if something goes wrong in the production process, this
doesn't just lead to delays but also has an impact on quality
and costs. The challenge for print buyers is therefore to ensure
efficient print production with the best possible quality, within
agreed time frames, and on budget. This all calls for special
expertise.
The Print Buyer University at the Print Media Academy (PMA)
in Heidelberg offers production specialists, buyers, marketing
managers, graphic designers in advertising and production agencies,
publishing houses, and advertising companies the opportunity over
four days to learn about efficient production processes and new,
promising printing applications. Participants find out what they
need to know when specifying printing requirements, selecting print
service suppliers, and commissioning jobs. They also learn how to
assess print quality objectively and reliably in order to approve
print jobs. The four-day seminar provides an overall understanding
of print in all aspects of importance to customers.
Group sizes are limited to enable participants to study
efficiently. For the practice-based topics, participants work with
state-of-the-art equipment, learning about the processes now
available and the level of quality that can be achieved. Following
successful completion of the course, they receive a "Print
Media Advisor" certificate, certifying their proficiency in
managing complex print projects at a national and international
level.
The English-language Print Buyer University will be held in
Heidelberg from January 25 to 28, 2011, and costs EUR 1,550 (plus
VAT). Detailed information, references, and further offerings for
print customers can be found at
www.print-media-academy.com
Figure:
The next Print Buyer University will be held at the Print
Media Academy in Heidelberg from January 25 to 28, 2011.
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Matthias Hartung
Phone: +49 6221 92 5077
Fax: +49 6221 92 99 5077
E-mail:
matthias.hartung@heidelberg.com