In cooperation with the Technische Universität Darmstadt
(TU Darmstadt), Heidelberger Druckmaschinen AG (Heidelberg) has set
up an intranet-based environment portal that provides in-house
developers with more support for ecological product development
processes.
Customers receive useful information on Heidelberg products
and their environmental compatibility. The project was unveiled at
the closing symposium organized by Transfer Unit 55 of the TU
Darmstadt on November 21 and 22, 2007. Representatives from
various associations, industry and political circles spoke on the
topic of "EcoDesign: From theory to practice". The five
participating companies reported on the results of the three-year
project funded by the Deutsche Forschungsgemeinschaft (German
Research Foundation).
Over 1,500 Heidelberg employees, or around eight percent of
the workforce, are employed in the research and development of
future products and solutions. Around 950 of these specialize in
sheetfed offset printing. Product Lifecycle Management (PLM) is
split up into quality gates - from the product idea, business plan,
technical design implementation and performance testing, to field
tests, market launch, series production and discontinuation.
Environmental protection plays a key role in all these processes.
"The aim of the project with Heidelberg was to develop
equipment to integrate environmental protection into Heidelberg's
development process," explains Dirk Hanusch, Research
Associate at the TU Darmstadt. Today, developers have access to an
intranet-based environment portal that determines and checks
environmental requirements automatically using the "House of
Environment" and "EcoSpec" databases.
The project focused on the individual modular components in a
press, such as the feeder, inking unit, dampening unit, dryer and
delivery. When a developer is working on a new feeder for example,
the environment portal provides him with the environmental
requirements stored for the components. The portal also gives an
overview of the components' environmental relevance, providing
useful tips, additional explanations and background information. In
this way, the developer is supported by the know-how in the
environment portal and can use his limited resources to best suit
the specific development. In the future, his experience and
expertise will also be stored in the environment portal and other
developers will be able to access the information in the medium
term in the form of best practices.
Several users can access the environment portal
simultaneously. The integrated equipment can also be used to
evaluate possible environmental risks, thus augmenting risk and
quality assessments. "We want to drive forward the concept of
ecological product development and continue to maintain and expand
the environment portal in the future," explains Ingrid
Amon-Tran, Project Manager at Heidelberg. She continues: "We
want to show our customers that print products manufactured in
environmentally friendly processes using innovative solutions can
go hand-in-hand with lower printing costs."
Heidelberg views sustainability as a corporate
responsibility, which is why the company made environmental
protection one of its corporate objectives back in 1992. The
principle of sustainability aims at creating a balance between
economics, ecology and social commitment. The current
Sustainability Report for the 2006/2007 financial year documents
how the company puts these principles into practice. Heidelberg has
been publishing an Environmental Report since 1993, renaming it the
Sustainability Report in 2000/2001. Seminars offered by the Print
Media Academy and several brochures on the interplay between
printing and the environment provide a broad range of information
on the topic.
Image:
Screenshot "Environmental requirements in product
development".
For a copy of the new Sustainability Report, send an e-mail
to
environment@heidelberg.com
or fax +49 (0)6221 92 50 69.
The document can also be accessed on the
Internet . Environmental data,
contacts and general information on the company's production
and development sites are also available online from the
Download Center . For
information on the seminars of the Print Media Academy, go to
www.print-media-academy.com .
Further information for journalists:
Heidelberger Druckmaschinen AG
Corporate Communications
Hilde Weisser
Tel.: +49 (0)6221 92 50 66
Fax: +49 (0)6221 92 50 69
E-mail:
hilde.weisser@heidelberg.com