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German Athletes at Sydney Olympic Games to Get Their National Newspaper Before It Hits the Streets at Home

09/15/2000


Websdale, Heidelberg & WAM!NET combine resources to win gold for networking, distribution and print.

In a world first, the Sydney 2000 Olympic Games will see German athletes receive their daily national newspaper even before it is printed at home.

A collaboration between Heidelberger Druckmaschinen Aktiengesellschaft (Heidelberg); German publisher Axel Springer Verlag (ASV); WAM!NET, a recognised leader of digital content management and services; and Australia's Websdale Printing means German athletes at the Olympic Village will be up to date with what's going on at home - without the delay normally associated with distributing international newspapers.

Recognising a chance to cheer on the German Olympic Team 'Down Under', ASV approached press manufacturer Heidelberg, which helped it form a relationship with Sydney-based Websdale Printing to produce local copies of Bild, Europe's biggest selling daily newspaper, for athletes and visitors alike. Bild's production files are sent from Hamberg to Sydney - up to 100 megabytes of data - via WAM!NET's high speed transportation network, output using the latest computer-to-plate technology, then printed on a ten colour, perfecting Heidelberg SM102-10P (Five colours on one side and five on the other all in one pass of the sheet) - all in under four hours. According to Scott Telfer, General Manager, Websdale Printing, responsible for printing the daily newspaper, the smooth integration of the WAM!NET and Heidelberg workflow means production time is much swifter and efficient.

"We receive files from Hamburg between 5.00 a.m. to 5.30 a.m. each morning, and the print run varies between 3,500 to 5,000 copies, of either 12, 14 or 16 pages per issue. Without the fast file transmission from ASV via WAM!NET's global high speed network, we would not meet our distribution deadline."

Added Clare Gillespie, Marketing Manager, WAM!NET Australia: "WAM!NET and Heidelberg enable ASV to transform its workflow into a secure, fast global production platform by using WAM!NET's private managed network to distribute files for local printing by a Heidelberg press. This 'distribute and print' model saves clients time and money, compared to shipping printed material to multiple destinations."

According to Greg Grace, Speedmaster Product Manager, Heidelberg Australia, the Heidelberg Prinergy workflow utilised by Websdale Printing means there are no surprises once the file is retrieved from WAM!NET's global network, imposed and proofed.

"Presses can continue to run the high quality colour expected from Heidelberg reproduction and colour management software from computer to plate."

The WAM!NET/Heidelberg Distribute and Print model means publisher ASV saves time and money eliminating the expenses of shipping already printed materials to multiple destinations. About WAM!NET: Headquartered in Eagan, Minnesota, WAM!NET Inc. helps corporations and their creative, production and distribution partners work more effectively online in a secure, digital environment. WAM!NET unites collaborative communities that specify, create, print, store, broadcast and distribute digital content. The company serves many of the world's leading corporations, pre-press shops, printers, advertising agencies and publishers, and is increasingly in demand in the feature film production, broadcast, medical and government markets. Commencing operations in 1995, WAM!NET has approximately 13,700 users of its e-services worldwide. WAM!NET services are available throughout North America, Europe, Australia and Japan. The company has strategic relationships with SGI, MCI WorldCom and Winstar Communications. For information on WAM!NET, call 800.611.9006, or visit the company's Web site at www.wamnet.com.

About Axel Springer Verlag
Founded in 1946, Axel Springer Verlag is one of Europe's largest media companies, with administrative headquarters located in Hamburg and Berlin. In 1999 Axel Springer Verlag and its 12,000 employees generated total sales of DM 5.2 billion. The company's core business lies in the print segment. In addition to publishing a broad spectrum of newspapers, magazines, specialist titles and free advertisers (both in Germany and abroad), Axel Springer Verlag owns a number of book publishers and operates its own printing plants and distribution organisations.

About Bild
With an average of 4.5 million copies sold and about 11 million readers every day, Bild is Europe's biggest selling daily newspaper. Apart from Germany, Bild is printed in Italy, Spain, Belgium, Netherlands and Turkey to ensure time and cost-effective distribution to its readers throughout Europe.

For further information:
Clare Gillespie
WAM!NET
Australia
+02 (0)9959 1017 0438 822 238
E-mail: cgillespie@wamnet.com
Greg Grace
Heidelberg Australia
+02 (0)9318 5222
E-mail: greg.grace@ap.heidelberg.com
Scott Telfer
Websdale Printing
+02 (0)9699 1188
E-mail: scottt@websdale.com.au
Philippa Lowe
Just Go Write
+02 (0)9521 1075 0414 711 107
E-mail: pjl@justgowrite.com.au
Thomas Fichtl
Heidelberger Druckmaschinen AG
+49 (0)6221 92 47 47
E-mail: thomas.fichtl@heidelberg.com

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