Print Media Academy - An Institution Celebrates its 10th Anniversary
Passengers emerging from the main train station in Heidelberg will
immediately be struck by an imposing glass building, and directly
in front of that, an immense steel horse poised to jump. This
13-meter high "S-Printing Horse" weighs nine tons and is
a true landmark of the Print Media Academy (PMA). And now, 10 years
after it was first opened, the PMA is every bit as dynamic as the
sculpture in front of it. The world number one among training
centers for the print media industry, the PMA is constantly
adapting its range of courses to meet the changing needs of the
market.
"Knowledge is the most important resource for keeping up to speed in our industry - a sector that is being shaped by ever shorter innovation cycles. Investing in education is therefore essential for providing both engineers and management with new ideas and for keeping pace with the changing requirements of the marketplace," explains Adriana Nuneva, Head of the Print Media Academy.
"Knowledge is the most important resource for keeping up to speed in our industry - a sector that is being shaped by ever shorter innovation cycles. Investing in education is therefore essential for providing both engineers and management with new ideas and for keeping pace with the changing requirements of the marketplace," explains Adriana Nuneva, Head of the Print Media Academy.
High-caliber speakers and a broad range of courses
The courses available are geared to technical and management staff in the print media industry. Renowned speakers and trainers from the print media industry and business world share their knowledge of the printing industry, corporate strategy, marketing, sales and business management. The extensive portfolio extends from training on the press to seminars that deal with sustainable management strategies.
The PMA in Heidelberg is now the central node of a network consisting of a total of 19 academies worldwide. Each of these offers training courses and seminars that are tailored to the local needs of the participants, such as future-oriented print technologies or successful management.
"Providing management and technical personnel with ongoing training is essential to ensure the success of print and media businesses worldwide. This is true of all corporate sectors, whether administration, sales or production," stresses Martina Brand, Head of International Business Training. In addition to providing training, the Print Media Academy also constitutes a forum for participants from various countries to share experience:
"International events such as our one-week Summer and Winter Universities, which are held in English, and the Executive Forum for management staff provide a means for print shop managers from a whole range of cultures to come together," explains Martina Brand. The next Executive Forum will be held from July 13 to 16, 2010, at the PMA in Heidelberg. This will be followed by events in Kuala Lumpur and São Paulo in November and December.
The courses available are geared to technical and management staff in the print media industry. Renowned speakers and trainers from the print media industry and business world share their knowledge of the printing industry, corporate strategy, marketing, sales and business management. The extensive portfolio extends from training on the press to seminars that deal with sustainable management strategies.
The PMA in Heidelberg is now the central node of a network consisting of a total of 19 academies worldwide. Each of these offers training courses and seminars that are tailored to the local needs of the participants, such as future-oriented print technologies or successful management.
"Providing management and technical personnel with ongoing training is essential to ensure the success of print and media businesses worldwide. This is true of all corporate sectors, whether administration, sales or production," stresses Martina Brand, Head of International Business Training. In addition to providing training, the Print Media Academy also constitutes a forum for participants from various countries to share experience:
"International events such as our one-week Summer and Winter Universities, which are held in English, and the Executive Forum for management staff provide a means for print shop managers from a whole range of cultures to come together," explains Martina Brand. The next Executive Forum will be held from July 13 to 16, 2010, at the PMA in Heidelberg. This will be followed by events in Kuala Lumpur and São Paulo in November and December.
What areas is the PMA currently focusing on?
"Corporate succession" is high up the agenda this year. "We want to help young entrepreneurs analyze their specific situation and provide them with a good understanding of business management and running their own business. It was for this very reason that we joined together with the ifm (Institute for Medium-Sized Business Research) at the University of Mannheim to develop a one-week course that will take place in Heidelberg in August 2010," announces Martina Brand. The entire program and the detailed schedule of the intensive seminar for corporate successors can be viewed at www.print-media-academy.com and www.ifm.uni-mannheim.de
"Corporate succession" is high up the agenda this year. "We want to help young entrepreneurs analyze their specific situation and provide them with a good understanding of business management and running their own business. It was for this very reason that we joined together with the ifm (Institute for Medium-Sized Business Research) at the University of Mannheim to develop a one-week course that will take place in Heidelberg in August 2010," announces Martina Brand. The entire program and the detailed schedule of the intensive seminar for corporate successors can be viewed at www.print-media-academy.com and www.ifm.uni-mannheim.de
Modern architecture as visitor magnet
The almost 50-meter-high glass cube has become a popular venue for conferences, events and book launches outside the printing industry. Not least because of its architecture. When visitors enter the PMA, they are immediately met by an immense red droplet that appears to be floating in the water. This represents the process of ink transfer during printing and opens up into an auditorium that can accommodate 230 people. Visitors are also struck by the two upright "impression cylinders" that extend from the foyer to the tenth floor. The glass construction on the top floor houses an excellent gourmet restaurant, while the ground floor accommodates a stylish restaurant with lounge and terrace. Some 50,000 visitors from all around the world take in the exceptional ambience of the PMA building each year.
The almost 50-meter-high glass cube has become a popular venue for conferences, events and book launches outside the printing industry. Not least because of its architecture. When visitors enter the PMA, they are immediately met by an immense red droplet that appears to be floating in the water. This represents the process of ink transfer during printing and opens up into an auditorium that can accommodate 230 people. Visitors are also struck by the two upright "impression cylinders" that extend from the foyer to the tenth floor. The glass construction on the top floor houses an excellent gourmet restaurant, while the ground floor accommodates a stylish restaurant with lounge and terrace. Some 50,000 visitors from all around the world take in the exceptional ambience of the PMA building each year.
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Joint training initiative in the Rhine-Neckar region: Heidelberg and the University of Mannheim collaborate to facilitate company successors More
05/06/2010
Print Media Academy - 10th Anniversary Party
