International experts and executives from the print media
industry will be meeting from August 31 to September 05, 2008 in
Cancun, Mexico. There they will have the chance to broaden their
knowledge of the field and exchange experiences as well as
strategies for success.
The Print Media Academy (PMA) belonging to Heidelberger
Druckmaschinen AG invites you to the ninth Summer University. The
event will be taking place in Mexico for the first time. The
four-day intensive seminar in Cancun is above all else geared
towards participants from Central and South America as well as
North America but is also open to those from other regions.
"The pressure to compete and changing market dynamics
are continuing to increase. Managers in the print media industry
therefore always need to be up to date on current trends in the
industry and new methods of corporate management," says Bernd
Schopp, Director of the Print Media Academy. That's why the seminar
will be focusing on aspects of business management in particular.
Experts from Heidelberg and internationally renowned
lecturers will be presenting innovating marketing approaches and
explaining modern management strategies for increasing
productivity. Further presentations and discussions will spark new
ideas within the areas of finance, controlling and personnel
management. In addition, participants will hear a bit about the
highlights at the drupa 2008 and the estro program, the lean
printing concept for print shops.
On top of that, they will have the chance to discuss their
own experiences with experts and receive individual coaching.
The Summer University has established itself within the print
media industry as an important international forum. Executives from
all over the world use the opportunity to exchange country-specific
experiences and network in an informal atmosphere. The Summer
University in Cancun will once again be rounded off with an
attractive social program, including an evening event, for example.
The event location is the Fiesta Americana Grand Coral Beach
Hotel. Cost is 2,600 Euro. Included in the price are four overnight
stays, in addition to lunch and drinks, as well as all seminar
materials. Number of participants is limited. Early registration is
recommended. Seminar languages are English and Spanish;
simultaneous translation into Spanish will be available.
Up-to-date seminar information is available on our website at
www.print-media-academy.com
About the Event Organizers
The Print Media Academy (PMA) of the Heidelberger
Druckmaschinen AG, Germany, is a center for qualification and
communication in the print media industry. Last year alone over
9,000 participants from all over the world visited the training
programs at the PMA.
For further information on this seminar:
Heidelberger Druckmaschinen AG
Print Media Academy
Silvia Becker
Tel.: +49 (0)6221 92 50 11
Fax: +49 (0)6221 92 49 29
E-mail:
hans-dieter.siegfried@heidelberg.com
For further information, please contact :
Heidelberger Druckmaschinen AG
Corporate Communications
Matthias Hartung
Tel.: +49 (0)6221 92 50 77
Fax: +49 (0)6221 92 50 69
E-mail:
matthias.hartung@heidelberg.com